The goal: Produce a comprehensive library of still and motion assets to support Voesh’s full brand re-launch and retail debut at Ulta Beauty. The project was executed over four production days across two New York City studios — one dedicated to still life photography and one focused on model photography and motion capture.
An in-person casting process ensured talent with exceptional skin quality and natural movement suited for both stills and video. Given the scale of the rebrand, the production was designed to generate a broad and versatile asset library spanning multiple campaign needs.
The shoot included a range of environments, set builds, and styling approaches to capture Stylized still life imagery, PDP assets, texture and ingredient-focused photography, lifestyle still life content, on-model beauty shots that included application, and product imagery and motion assets.
Final deliverables were developed to support both Voesh’s direct-to-consumer channels and Ulta Beauty’s specific imaging and merchandising requirements.
