The ask: To create lifestyle photography and motion assets based on a series of biographic vignettes that blend passion and product–connecting the indoors to the outdoors, connecting life with joy. The goal is to highlight the personality of the brand, enriching the product narratives through lived experiences of our new radicals. The campaign featured a lifestyle built around the Prana brand, in scenes from a more passionate world where the individual just flows radically.
A two day shoot with 4 locations centered around our talent. Days were divided into two streams of work, one capturing the campaign deliverables, and the other look book imagery for the DTC channels.
