The ask: A still photography shoot to support Powerade’s sponsorship as the official beverage of the 2026 FIFA world cup. Casting included talent proficient in soccer techniques and comfortable performing a variety of tricks and movements on camera. Location needs included an outdoor Soccer Stadium to mimic professional venues, with a good balance between a modern arena and a grassroots vibe. We ran two sets, one talent focused and one product focused. Our stylist created custom made uniforms in brand colors to further the brand identity.
