The Ask: To develop a campaign for Kinship’s best selling sunscreen Self Reflect, along with its newly launched waterproof and scent variations. This included social, web, motion, billboards and influencer promotional materials. Self Reflect SPF plays with fun, protection and reflection. It’s a rainbow color story with prismatic pops. We revisited the benefits of daily skin glow and fine line blur, introduced the rose scent and added extra sporty protection with a waterproof
