Curology tasked ViV with compiling a team that can create a library of images to support various product launches, keeping the focus on the brand’s motto of “celebrating skin.” Imagery ranged from shooting product on white, stylized product, product texture and product, including application on real models. This required casting models with visible skin conditions that the brand’s products address. Viv provided shot list development, on set art direction, set builds and coordination, as well as all elements of post production.
