BENEFIT COSMETICS "BOSS BROWS"

A digital and social media campaign featuring both still photography and motion. The goal: to build Benefit brow awareness by leaning into trending social conversation, celebrating bold brows and the bolder women behind them. Benefit tapped influencers Ericka Hart, Mama Cax and Hayley Kiyoko to tell their stories and shoot with an exclusively female identifying team.

We developed a cohesive shot list and storyboard for each of the four influences. We also worked with an illustrator to further develop the message.