The Ask: Showcase Babyganics’ new Sheer Blend sunscreen and bug repellant, emphasizing the ease of application to highlight the brand's ethos of ‘perfectly imperfect parenting.’ Shot in a documentary style, the goal was to capture the beauty in life’s chaos. The task was casting real families, to ensure a genuine connection, as well as one location that could offer a variety of outdoor environments–including a beach and camping set ups.
